Content Strategy
(The content strategy and creation in the following campaigns was led by Justin Bookey, independently or as part of a larger user experience team within an interactive agency.)
HondaJet (HondaJet.com)
Challenge
Build a new aviation brand from the ground up, online and off. Tell a unique story of aeronautic imagination, while keeping within Honda's long-standing brand traditions. Communicate the engineering's artful blend of technology and human considerations.
Result
Web, newsletter, print campaign, and trade show materials that convey the jet's elegant balance of stylistic visual design and inspirational but technology-rich content. Addy Award winner, marketing Web site.
[magazine ad]
Sony alpha dSLR Microsite
Challenge
Build an immersive environment to house a revolutionary prosumer digital SLR camera campaign, and highlight its unique features to both casual and serious photographers.
Result
A standalone microsite that portrays the alpha's numerous features in terms and imagery both technically precise and inspiring to mainstream consumers. Addy Award winner, microsite.
Union Bank - Online Demos
Challenge
Revamp Union Bank's lineup of tired, overly-complex online product tutorials. Spur enrollment in bank services by both new and existing customers as they explore the bank's product and service innovations.
Result
An engaging Flash storytelling of Union Bank's commercial banking services, offering a fluid approach to enticing enrollment.
Virgin Charter (virgincharter.com)
Challenge
Communicate Virgin Charter's unique new brand offering - a nationwide online bidding marketplace for charter jet flights - in a simple, engaging package that reflects parent Virgin company's playful swagger.
Result
A fresh new site, re-written from the ground up to capture the startup's invigorating business model.
